“One only needs to scroll through his Instagram feed to see a sample of the influencers he has access to. Backpack Kid, Jake Paul, Gary Vaynerchuk and "13 Reasons Why" star Alisha Boe all make cameos on his page”
“none were as good as the Gen Z Marketing Meetup, which sought to discuss best practices when targeting this particular age group. The room was standing room only, and had a bit of a line, anxious for someone to have to duck out early”
“It takes a little redirection with time to pull 2-3 hours per day to put into a side project. Do that instead of playing games on your phone or watching your friends' snapchat stories. Build yourself up because that is the one thing that you will always have. Get out there and network; take advantage of not having many responsibilities.”
“Mailing a letter to a Gen Z’er makes a brand stand out,” Goel says. “They’re not getting letters. It’s a territory that’s not being touched at all. Too many brands are too busy trying to play games on the same playground: the internet.”
“Everyone has been dying to know who the person was behind the account. While we might never know their identity, we do know who was able to get everyone talking about it: Ishan Goel.”
“I am still learning every day and I keep an eye on new ways of staying on top of today’s fast-changing world. It has never been about money for me. It’s about being part of creating next-generation business ideas and culture shifts.”
